Websites

Websites have become a very important part of any business's success as the internet has become more and more popular.

There are many aspects having to do with a good website and for this reason I will be analysing the websites of Ultra Music Festival Miami and Lollapalooza Brasil under the 7 C's of good web design.

1. Context
2. Content
3. Community
4. Customisation
5. Communication
6. Connection
7. Commerce

1.Context.

Ultra Music Festival has a very modern and interactive web design. it is new, clean and sleek and fits in perfectly with there brand of a EDM festival.

Lollapalooza has a very colourful, playful and fun web. Their use of cartoons, colour and design fit perfectly with their playful brand that they have created when making Lollapalooza.

2. Content

Both Sites make use of several sorts of media on their website.

Where Ultra music Festival has a media tab with pictures, videos and radio,

Lollapalooza have their media of pictures and videos on the homepage.

3. Community

Both sites advertise their social network pages where users may interact with each other and the festival to create an online community.

Ultra:

Lollapalooza:

4. Customization.

Both sites have been tailored by the web designer to meet all the possible needs of each festivals customers and each contain well organised tabs leading the browser to the parts of the site they currently need.

Ultra.

Lollapalooza.

5. Communication

Both Ulrta Music Festival Miami and Lollapalooza Brasil make use of direct mail in order to communicate with their current and potential customers if they choose to recieve it.

Ultra.

Lollapalooza.

Alternatively they also communicate with their customers using their social networking pages as I previously mentioned.

6. Connection

Ultra Music Festival has several partners and is linked to many other sits in the industry. Here are some examples of these partners.

Lollapalooza Brasil is only really linked to their sponsors and the other lollapalooza festivals. increasing association with other business's and their sites could help to give their festival credibility and recognisation.

7. Commerce.

Both sites have the capabilityto sell tickets to their customers from the site itself. By making it easier to buy tickets by making them easily available online can help to see more tickets and increase each festivals attendance.

Ultra.

Lollapalooza.

Ultra Music Festival Miami has a merchandise section where all times of UMF merch can be purchased online and delivered.

Lollapalooza could create the same sort of space on their website if they want to increase merchandise sales and increase revenue.

In my opinion Ultra Music Festival has the better website, it is not only better of the 2 but better than most of the websites I have ever seen.