Sponsorship

Many researchers agree hat sponsorship is increasing and becoming a more significant part of marketing communications strategy.

Both Ultra Music Festival Miami and Lollapalooza Brasil make use of sponsorship relationships in order to fund their events and bring more recognised performers, a better show and more exciting event as a whole.

Here are a number of businesses hat sponsor each individual festival.

Ultra.

Lollapalooza.

I find it interesting that Heineken sponsors both festivals. A reason for this might be more strict rules on advertising on alcohol products, therefore sponsoring events with wide coverage and a large audience might be a way for them to increase sales by association with the festivals.