Sales Promotion - Competitions

Ultra Music Festival Miami and Lollapalooza are both holding competitions where winners stand to win tickets to the festival itself.

UMF created a competition suing Facebook and Twitter where competitors must create their own unique design of the Ultra logo. There are 15 winners, the 7 with the most votes and UMF's 8 favourite designs.

In the attempts for competitors to gain votes, many shared the competiton link to friends and more over many different social networks and UMF gained mass exposure.


Ultra Music Festival Competition

Lollapalooza's competition involved creating a T-Shirt design where there are 2 winners.
 Lollapalooza's choice will win:

• Two VIP Passes to Lollapalooza Festival 

• Sale of their shirt at the Festival, online and at the LollaShop pop-up store

• Featured placement in both the online store and LollaShop, along with a biography and/or link to other work

• Social media exposure through all of Lollapalooza Blog, Facebook and Twitter

Winner also has the option to receive $1000 if they are unable to attend the festival.

Voter's choice will win 2 regular passes and exposure of their design on Lollapalooza's social networks.

Lollapalooza has also gained alot of exposure through their competition.

Lollapalooza T-Shirt Competition