Advertisement - use of Magazine advertising

DJ Mag and Rolling Stone are 2 of the largest music magazines in the world. Each one of these 2 festivals have advertised in a magazine. Ultra Music Fesival Miami in DJ Mag and on the DJ Mag website, and Lollapalloza in Rolling Stone Brasil.

UMF Miami advert on DJ Mag website

The above screenshot shows an advertisement for UMF Miami at the top of the home page for the DJ Mag website.

Lollapalooza Brasil has a promotional video for their interactive advert in Rolling Stone Magazine Brasil.

Interactive advert.

By these 2 festivals advertising in large music magazines they will reach a greater amount of their target audience and gain a lot of publicity for their event. Sponsors will also gain advertising if their trademarks are included in the advertisement.