Youtube as a Marketing tool.

Youtube.com has fast become one of the most viewed websites in the world. Millions of people go onto Youtube every single day to watch videos of all types uploaded by individuals, businesses and even broadcasters.

UMF takes advantage of all these viewers and has found a way to market their festival to millions without even spending a penny. They do this by uploading teaser videos where they show past festivals, announce news and updates on the upcoming festival and reveal the line up.

After every Ultra Music Festival they upload a after movie video of highlights of the festival and announcing the dates for the next years festival.

This video is the official teaser which announce phase 1 of upcoming artists performing in March over the double weekend which was uploaded to Youtube on the 5th of January 2013.

Lollapalooza has also used Youtube in the same way to promote their festival by uploading this video announcing thee date of their Line Up announcement.

The on the 6th of November 2012 they uploaded the video showing their line up for the 2013 edition of Lollapallooza Brazil.