Youtube as a Marketing Tool. Part 2.

Today Ultra Music Festival Miami released the phase 2 video of Line up for March 2013.

Youtube as a Marketing tool.

Youtube.com has fast become one of the most viewed websites in the world. Millions of people go onto Youtube every single day to watch videos of all types uploaded by individuals, businesses and even broadcasters.

UMF takes advantage of all these viewers and has found a way to market their festival to millions without even spending a penny. They do this by uploading teaser videos where they show past festivals, announce news and updates on the upcoming festival and reveal the line up.

After every Ultra Music Festival they upload a after movie video of highlights of the festival and announcing the dates for the next years festival.

This video is the official teaser which announce phase 1 of upcoming artists performing in March over the double weekend which was uploaded to Youtube on the 5th of January 2013.

Lollapalooza has also used Youtube in the same way to promote their festival by uploading this video announcing thee date of their Line Up announcement.

The on the 6th of November 2012 they uploaded the video showing their line up for the 2013 edition of Lollapallooza Brazil.

Lollapalooza Festival - Brazil

Lollapalooza Festival was launched in 1991 by Jane's Addiction singer Perry Farrell. it was started as a touring festival which travelled all over the USA.

The festival was started as a farewell show for the band but when organising it Perry Farrell was influenced by Gathering Of The Tribes Music Festival (a two day music festival known for its variety of all genres from metal to rap) which has inspired the mixed Lollapalooza line-up ever since.

Lollapalooza Festival Brazil 2013 is being held at the Jockey Club in Sao Paulo on March 29th - 30th. This instalment features a very mixed line up of the best artists in various genres including Pearl Jam, The Killers, Deadmau5 and the Black Keys to name a few.

Ultra Music Festival - Miami

Ultra Music Festival (UMF) Miami is the worlds most famous outdoor electronic music festival!  UMF was created as a pure EDM (electronic dance music) festival in 1999 and has grown through the years to present not only the genre’s hottest, biggest and best headline artists, but also crossover headline bands that incorporate EDM elements in their music. ULTRA is unrivalled by consistently presenting the world’s greatest, most diverse EDM line-ups year after year.

ULTRA has won many awards such as “Best Music Event” by IDMA for six consecutive years (2005 to 2011), “Best International Dance Music Festival” by the Ibiza DJ Awards in 2008 and “Best Festival” by the Village Voice Media New Times consecutively five years running from 2005 through 2009.

In 2013, as it celebrates its 15 year anniversary, ULTRA will become the first major EDM festival in the world to expand its festival over 2 weekends,