Ultra Music Festival posts everyday on their page about the latest news, videos of past acts, new releases of music for artists performing at the festival at March, updates on ticket sales and sales promotions. This is a good marketing strategy because by giving their audience as much information as possible and by showing them what they would experience by attending their festival they will have more people attending their 2 weekend festival in March.
Ultra Music Festival Fan Page
Lollapalooza also has a Facebook where they upload information about where to purchase tickets, promote the acts performing, upload videos of these acts and news about the festival in general. This page however is in Portuguese which has made it harder for me to get information from it and this suggests that their target market are people staying in Brazil. English might have been a better option if they were planning on targetting people to attend the festival internationally.
Lollapalooza Brazil Fan Page
Ultra Music Festival has a Twitter profile aswell. They use this profile to give the latest news, answer questions and show updates about their festival. this is a clever marketing strategy as once someone follows them their Tweets will continue to get to their target market on a regular basis.
Ultra Music Festival Twitter Profile
Lollapalooza has the same strategy for their Twitter profile, but once again in Portuguese shwoing they may only be targeting people in Brazil and could change to English in future as to help target international attendees and make their profile more international friendly.
Lollapalooza Brasil Twitter page
